Market Share

The market position of managed products is a measure of our success. We use best efforts to ensure that our work generates excellent sales results.

Did you know that...

There are 5.3 hypermarkets per 1 million people in Poland, which puts us in the 18th position in Europe? The European average is 15 hypermarkets per million.

Elmex Sensitive Plus is Poland’s best-selling toothpaste by value among all toothpastes in the market.
The second best-selling toothpaste is Elmex Anticaries. Elmex Kids is Poland’s best-selling toothpaste for children.
Elmex mouth rinses and Jordan dental floss are the best-selling products in their categories in Polish hypermarkets (no data available on Poland’s total sales of mouth rinses and dental floss).
Elmex is the best-selling toothpaste brand in pharmacies. Elmex mouth rinses, Jordan toothbrushes and dental floss, and Pre-Test pregnancy tests are also category leaders.


Our market share in numbers:

Elmex Sensitive Plus – Poland’s #1 toothpastechart -
Elmex Anticaries – Poland’s #2 toothpastechart -
Elmex Kids – Poland’s #1 children’s toothpastechart -
Elmex – #1 mouth rinse in hypermarketschart -
Meridol – Poland’s #1 gum problem toothpastechart -
Jordan – Poland’s #1 toothbrusheschart -
Jordan – #1 toothbrushes in pharmacieschart -
Jordan – #1 dental floss in hypermarketschart -
Pre-Test – #1 pregnancy test in pharmacieschart -
Pearl Drops – #1 mouth rinse in hypermarketschart -
Nair – Poland’s #1 depilatorychart -
Salvequick – #2 wound plaster in pharmacies -

Top 10 toothpastes in Poland
by share in value

wykres
According to Nielsen, Retail Audit, 2006



Top 10 children’s toothpastes in Poland
by share in value

wykres
According to Nielsen, Retail Audit, 2006



Top 5 mouth rinse brands in Poland
by share in value in hypermarkets

wykres
According to Nielsen, Retail Audit, 2006



Top 5 gum problem toothpastes in Poland
by share in value

wykres
According to Nielsen, Retail Audit, 2006



Top 5 toothbrush brands in Poland
by share in value

wykres
According to Nielsen, Retail Audit, 1999-2001



Top 5 toothbrush brands in Poland
by share in value in pharmacies

wykres
According to Nielsen, Retail Audit, 2006



Top 5 dental floss brands in Poland
by share in value in hypermarkets

wykres
According to Nielsen, Retail Audit, 2006



Top 5 pregnancy test brands in Poland
by share in value in pharmacies

wykres
According to Kamsoft, 2006



Top 5 mouth rinse brands in Poland
by share in value in hypermarkets

wykres
According to Nielsen, Retail Audit, 09-10.2003



Top 5 depilatory brands in Poland
by share in value

wykres
According to Nielsen, Retail Audit, 03-04.2000



 

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tel.: +48 22 646 22 77
e-mail: biuro@rada.pl





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