Market Share
Did you know that...
There are 5.3 hypermarkets per 1 million people in Poland, which puts us in the 18th position in Europe? The European average is 15 hypermarkets per million.Elmex Sensitive Plus is Poland’s best-selling toothpaste by value among all toothpastes in the market.
The second best-selling toothpaste is Elmex Anticaries. Elmex Kids is Poland’s best-selling toothpaste for children.
Elmex mouth rinses and Jordan dental floss are the best-selling products in their categories in Polish hypermarkets (no data available on Poland’s total sales of mouth rinses and dental floss).
Elmex is the best-selling toothpaste brand in pharmacies. Elmex mouth rinses, Jordan toothbrushes and dental floss, and Pre-Test pregnancy tests are also category leaders.
Our market share in numbers:
Top 5 mouth rinse brands in Poland
by share in value in hypermarkets
According to Nielsen, Retail Audit, 2006
Top 5 toothbrush brands in Poland
by share in value in pharmacies
According to Nielsen, Retail Audit, 2006
Top 5 dental floss brands in Poland
by share in value in hypermarkets
According to Nielsen, Retail Audit, 2006
Top 5 mouth rinse brands in Poland
by share in value in hypermarkets
According to Nielsen, Retail Audit, 09-10.2003
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