In the process, we rely on research results in the public domain as well as research carried out by RADA or by specialised third party companies for us.
Monitoring performance includes:

• Financial and sales analysis

• Market share analysis

• Research on brand awareness among target customers

• Brand perception research among target customers

• Continuous verification of activities to maximise effectiveness

We use the output of research and analyses to improve activities, reinforce brand strengths, and expand the most effective activities.